Benchmark Report: The New B2B Tech Buyer’s Journey: Marketing

Discover how today’s marketing professionals empower themselves as decision makers of their own B2B tech customer journey.

Discover how today’s marketing professionals empower themselves as decision makers of their own B2B tech customer journey.

With so much digital information available at the ready, marketers have found it easy to initiate independent research across a variety of channels, all in an effort to pinpoint the best tech solutions to support their business.

As a result, the B2B tech sales journey has become less of a vendor-driven process and more of a digitally dominant, customer-led course bending to the needs and preferences of its buyers.

So, how exactly are today’s marketers empowering themselves as guides of their own customer journey? Find out in our benchmark report, “The New B2B Tech Buyer’s Journey: Marketing.”

  • Discover how marketers leverage digital media to inform purchase decisions.
  • Learn types of content that resonate best with marketing consumers.
  • Find out how marketers navigate each phase of the customer journey.
  • See how B2B tech vendors can best support marketers in this newly evolved sales process.

Download your free copy of “The New B2B Tech Buyer’s Journey: Marketing.”

Key insights:

  • 22% of surveyed marketers rely on social media to increase brand or product awareness.
  • About 50% of surveyed marketers take at least three months to research a technology before reaching out to a sales rep.
  • 31% of surveyed marketers prefer watching webinars and informational videos during the consideration phase of a purchase.

Help us out. Participate in a bit of our ongoing research and accept our warmest appreciation.

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