Benchmark Report: The B2B Tech Buyer’s Journey: New Insights, New Influences.
Find out how the B2B technology buyer’s journey is evolving and how today’s buyers are empowering themselves in selecting vendors.
- Discover how B2B tech buyers leverage digital media to inform purchase decisions.
- Learn types of content that resonate best with B2B tech consumers.
- Find out how tech buyers navigate each phase of the customer journey.
- See how B2B tech vendors can best support customers in this newly evolved sales process.
Download your free copy of The B2B Tech Buyer’s Journey: New Insights, New Influences.
- Nearly 58% of companies purchase tech from at least seven different vendors.
- 68% of companies take at least three months to research a technology before reaching out to a sales rep.
- 83% of tech buyers prefer to attend a vendor-hosted webinar in the consideration phase of their customer journey.
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