Lead Generation

15 Lead Generation Strategies for Marketing

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods.

Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work.

Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve.

15 Effective B2B Lead Generation Ideas

Lead Generation Ideas

1. Online Generation via Social Media

Social media has changed the landscape of lead generation, and has become one of the primary ways of reaching and engaging target customers.

There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok.

So, make sure to sign up on these networks and start posting so that your target audience will get to know you better.

2. Email Marketing

It may seem like email marketing has been forgotten because of all the other possible online media. But, in truth, it is still very much alive and is one of the most efficient techniques when it comes to lead generation.

People still use their email on a regular basis, and email marketing is a great place to invest. Optimize this channel by sending your customers information on products or services, so that they’ll be more aware of your offerings.

3. Create a YouTube Channel

YouTube is the best place to put out your video content. Posting on this platform is easy, and you can share the link to other social networks as well to increase its views.

4. Pay-Per-Click (PPC) Advertising

PPC helps generate quite a bit of traffic, which also has the best chance for lead conversion. This is particularly useful if the business is just starting out, as PPC generates leads at a fast rate.

If you’re looking to get started with PPC, Google AdWords is your best bet.

5. Organic Search Engine Optimization (SEO)

SEO is still one of the primary methods of lead generation used by top digital marketers. Organic SEO means working for that top rank without paying for anything.

This may take a lot of work and time, but it really pays off in the long haul. SEO makes the largest impact on lead generation, not only for B2B but B2C markets too.

6. Optimize the ‘About’ Page

A site’s about page is crucial, as this page tells people more about the business, as well as the people behind it.

The About page is also a great place to have a call to action (CTA), encouraging customers to engage with your business and result in great leads.

This CTA can be something like “Click here for a free consultation.” or “What are you waiting for? “Hire us now!” or something similar.

7. Create a Product Video

Some people just don’t have the patience or desire to read a whole block of text. The solution to this is to create a video so that they’ll have another way to find, practical, and explore your offering.

The video doesn’t need to be long or complex, as long as you get your message across. You can post it to your YouTube account, as mentioned above.

8. Optimize the Landing Page

The landing page is the first thing that people get to when they go to your website. So it’s vital to pay attention to this page and make an excellent first impression.

Make sure that visitors would be able to find what they want to know, and navigation from this page to the rest of the site should be easy.

9. Make Forms Simple

Remember to ask less information, and if possible, have the option for a social login, so that it will be easier for people to sign up.

10. Have an Instant Chat on Your Site

An instant chat box pop-up is very helpful, especially on product pages. If people have questions they’d like to be answered immediately, this makes it easy for them to get in touch with you.

11. Make a Newsletter

This can be distributed through various tools, and can even be produced using marketing automation software. A newsletter keeps people in-the-loop while allowing you to tell them about new offers.

12. Create a Contest

People love contests, particularly when there are great prizes to win. Promoting a contest is much easier now, as well, since you can broadcast it on social networks.

13. Testimonials

Gathering testimonials and using them on your site is an excellent way to garner trust. These don’t necessarily need to be long, as long as they get to the point about the benefits of your company or products.

14. Send Gifts and Cards during the Holidays

If you have some good prospects, be sure to send them holiday cards or simple gifts. This will give them a favorable impression of your company, and may lead to an inquiry or even a purchase.

15. Create Diverse Content

What good is a website if it doesn’t have good, diverse content? Make sure that the content you have on your site speaks to customers on every level, at every stage of the buying process. Some of the site visitors will have only begun dealing with you, and some may already have done business before.


These are just 15 of many effective lead generation techniques you can use for your business. Try them all, test, and measure how well they perform on a small scale first.  See which gets the best and most prospects you seek.