B2BMX: We Came, We Saw, We Didn’t Give Away Branded Water Bottles

All good things must come to an end, and B2BMX was no exception!  PureB2B, armed with a new logo and new brand, took the floor for what turned out to be an amazing event! Not only was the event a great mix of prospects, clients, and partners, it gave us one hell of an excuse to get out to Scottsdale in February!

Unfortunately, Voltron couldn’t make it, but this show still marked a couple of firsts for DemandScience (and for me). 

• For the first time, B2BMX attendees got to watch this introverted CRO try his hand at running a Lunch & Learn presentation in our “Leads that SDR’s Love” session. We had an awesome crowd, and it was great to dive into what I feel is the biggest challenge for demand marketers in 2019, the gap in quality follow up from sales based SDR teams.

• We were also excited to see our CEO, Melissa Chang lead a panel of amazing leaders in the “Women in B2B” panel on Tuesday afternoon. The entire panel was both compelling and inspiring.

• We got to spend a fabulous evening at Octane Raceway with a group of VIP B2BMX attendees. Who knew that food, drinks, ABM-focused races could be so much fun?

• Booth #201 was buzzing with chatter around our ABM focused “Most Wanted” promotion. It was great to see our clients and prospects excited about the promotion (and the opportunity to take home a $100 Amazon card).  Watching everyone engage with something that is a little outside of the box was exciting since we were betting that the last thing anyone needed or wanted was another water bottle with our logo on it!

Thanks again to all of our great prospects and clients and thanks to DemandGen Report for putting on another great event! We are looking forward to next year!

If you didn’t make it out to B2BMX this year, check out my Lunch & Learn presentation!