What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insights with others within the industry. So what exactly gives their insights credibility and makes them valuable? The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions. Each one has managed their own projects and has had to test various concepts, analyze the results, implement best practices, and continually evolve their strategies to meet the needs of an ever-changing industry. Where they set themselves apart from other marketers is through achieving success in their domain and sharing their experience with others.
For top-tier B2B marketers, the insights that they share offer a unique value that you won’t find elsewhere, either because they’re pioneers of their trade or because they’re simply doing a better job at it than anyone else. Another characteristic that distinguishes the best B2B marketers is that they never stop learning or sharing their insights with others. These guys are constantly testing existing concepts, developing new ideas, and sharing their discoveries. That is truly what keeps them relevant and cements their positions as the best that the industry has to offer. If you want to learn the best ways to achieve success, you have to learn from the best. Unfortunately, most of the top B2B marketing experts are pretty busy with their own agendas and probably won’t have the time to share their knowledge individually. Following their online footprint is the closest you can get to actually meeting them face to face and picking their brains for advice.
Here are our picks for the top 10 marketing influencers worth paying attention to:
1. Ann Handley
[Website] [Twitter] MarketingProfs.com is one of the best online resources to develop your marketing skills and learn from some of the best in the industry, and Ann Handley is Chief Content Officer for the website. She claims to wage a war against mediocre content and is a veteran at creating and managing digital material that helps build relationships for both businesses and individuals. Her tweets on the @MarketingProfs Twitter account are full of wisdom about managing and creating engaging content, and her website is also filled with up-to-date marketing information from which B2B companies are sure to benefit.
2. Joe Pulizzi
[Website] [Twitter] Joe Pulizzi is the founder of the Content Marketing Institute (CMI), a leading organization of educators in the content marketing industry. CMI offers step-by-step guides to building a team of expert B2B marketers from the ground up and is considered to be one of the best resources on the subject. You’ll also find a wide assortment of other content marketing topics on CMI, from planning to implementation right through to measurement and ROI. He regularly tweets his insights about content marketing in general and other updates about B2B marketing.
3. Jay Baer
[Website] [Twitter] Jay is the president of strategy consulting firm, Convince & Convert, and is a regular contributor to various marketing websites and platforms online. Convince & Convert is a digital marketing consulting firm that aims to improve tactical implementation through audits, strategic planning, and coaching. Jay Baer is also a sought-after keynote speaker and New York Times best-selling author whose expertise lies within marketing and sales. His insights about how to improve the ROI of quality content in B2B marketing are just one of the many reasons you should be following him on Twitter.
4. Hiten Shah
[Website] [Twitter] If you want to know the latest about SaaS marketing, Hiten Shah’s weekly newsletter is not to be missed. He is the co-founder of KISSmetrics and CrazyEgg, two award-winning analytics companies that rank among the best in the world. Hiten also regularly writes and shares his expertise in SaaS marketing, branding, and B2B marketing on various online platforms. Don’t miss out on his tweets; he’s always providing great insights into the world of entrepreneurship, strategic planning, and digital marketing.
5. Neil Patel
[Website] [Twitter] A prolific content creator, Neil Patel is also a co-founder of KISSmetrics and CrazyEgg. His personal website is all about sharing content that teaches best practices for growing your business online. Neil has become somewhat of a household name in the digital marketing realm because of his ability to translate highly complex topics into a language that’s easily understood by all. On his Twitter account, you’ll find a wide assortment of expert insights, both created and curated from around the web on topics surrounding content marketing and sales that are incredibly data-driven, actionable, and transparent.
6. Steve Farnsworth
[Website] [Twitter] Farnsworth is the co-founder of software company Bugwolf and a familiar figure among B2B marketers. He was named one of Forbes’ Top 50 Social Media Influencers, and his specialty lies in creating effective and efficient demand generation content for high-tech B2B companies. On his blog, you’ll find useful strategies and tips written for marketing executives and other practitioners from B2B tech companies. He uses his Twitter account to share news, quotes, advice, and links to useful online resources to help generate brand awareness, establish thought leadership, and build customer loyalty.
7. Brian Dean
[Website] [Twitter] Brian Dean is the founder of Backlinko, a marketing website that specializes in SEO training and link-building strategies. Here you’ll find SEO-related advice and practical strategies for B2B companies, entrepreneurs, and marketing professionals to leverage and optimize search engine traffic. Brian is also a regular contributor to a number of high-profile digital marketing portals. He’s established a name for himself as the go-to guy for quality link-building practices. Follow him on Twitter to get in touch with him and find links and other useful content about marketing.
8. Gary Vaynerchuk
[Website] [Twitter] As well as being an esteemed wine connoisseur, Vaynerchuk is a respected figure in the marketing industry and is widely quoted by both B2B and B2C marketers alike. His Twitter account is filled with actionable advice and opinions about current marketing practices and how to improve them. Currently the CEO of VaynerMedia, he regularly shares insights on how marketers in operations can effectively apply data, and he is an integral part of HubSpot’s push to change the way businesses market and promote their products and services.
9. Doug Kessler
[Website] [Twitter] Kessler is Velocity Partners’ creative director and co-founder, a well-established digital marketing company that focuses on branding, demand generation, strategy, and content marketing. The company strongly believes in marketing technology and telling great stories through compelling content. He is a regular tweeter about how B2B marketers can effectively apply content marketing and social media principles in their organizations. He also happens to be refreshingly honest about topics relating to global issues and politics.
10. Allen Gannett
[Website] [Twitter] Allen Gannett, the youngest expert on our list, is the CEO and founder of TrackMaven, an analytics software company that empowers marketers with campaign and content insights across multiple channels. His blog provides rich insights about content marketing and marketing data analytics. He tweets about how to leverage data to improve content marketing and shares useful resources about content marketing best practices. What makes him different is his fresh, innovative approach to content and his uncanny ability to appeal to younger audiences with appropriate pop culture references.
These experts are a treasure trove of valuable information, which is why B2B marketers should be looking to them for tips, tricks, best practices, and inspiration. Whether you’re trying to establish your brand online or develop an effective lead generation campaign, these experts are excellent sources of inspiration who impart an abundance of awesome content online, so don’t miss out on what they have to say.
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