Reports and Benchmarks
The 2026 Marketing Data Mirage Report
How hidden inefficiencies are silently wasting 25% of your marketing investment
In the gap between glowing green dashboards and the harsh reality of revenue is the Marketing Data Mirage; a costly illusion created by phantom signals, disconnected tools, and content that fails to connect. We spoke to 750 B2B Marketers to understand the real cost of the mirage.
Be the first to receive the 2026 Marketing Data Mirage Benchmark Report.
A DemandScience benchmark study on measurable marketing performance.
The Marketing Data Mirage Drains Budget in Three Ways
25%
of marketing budget looks successful but fails to drive real outcomes
32%
of revenue growth sits blocked by disconnected systems and unreliable data
85%
of teams spend more time fixing problems than creating programs
Survey of 750+ senior B2B marketing leaders. Full methodology inside the report.
Why Metrics Mislead and Money Disappears
Leaders trust their data, yet nearly all (98.4%) admit their metrics mislead them. Metrics mislead when the data behind them lies. Teams chase inflated signals, stacks grow more complex, and content performs on paper but not in pipeline. The result is wasted spend, slower decisions, and a forecast no one trusts.
From Mirage to Measurable Growth
Here’s how high-performing teams are clearing the Mirage and restoring measurable growth:
Better measurement, less waste.
Reliable visibility cuts budget waste and redirects spend to what converts.
Leaner stacks, higher confidence.
Fewer tools with tighter integration proves ROI faster and with fewer moving parts.
Verified signals over volume.
Focus on signal quality that sales accepts and that actually becomes pipeline.
What’s Inside:
The true cost of the Mirage across budget, revenue, and talent
Which signals convert and which create noise
How high performers reduce tool sprawl and prove ROI faster
The diagnostic that shows if your team has cleared the Mirage