On-Demand Webinar
Content Syndication and ABM Advertising: Marketing’s Power Couple
Explore why content syndication and ABM display advertising have become the power couple of modern B2B demand generation. As buying journeys grow longer, more account-driven, and more fragmented across channels, teams can no longer rely on isolated tactics to influence decision-makers effectively.
How the Power Couple Works in Practice
This session breaks down how content syndication and ABM display operate together as a single demand system instead of separate campaigns. You’ll see how B2B teams use syndicated content to identify and activate interest within target accounts, then apply ABM display to maintain presence, reinforce messaging, and influence multiple stakeholders across long buying cycles.
What You’ll Take Away
How to use content syndication to surface real interest within target accounts
How ABM display advertising reinforces relevance and maintains visibility across buying groups
How to improve engagement quality by connecting content behavior with ad exposure
How to support sales conversations with improved campaign tracking and measurement
Learn From Practitioners Working in This Environment Every Day
Christian Mudgett
Sales And Strategic Partnerships Executive, DemandScience
Christian is an Ad Tech leader with extensive experience in building and scaling growth strategies through programmatic media. His work focuses on helping companies leverage advanced paid Display, Native, and Video solutions to achieve measurable Sales and Marketing outcomes; helping partners with organizations to strengthen their pipeline by identifying high-intent prospects, activating buyers across channels, and converting opportunities using accurate, data-driven B2B intelligence.
In Their Own Words: Insights from Marketers Who’ve Done the Work
The name of the game here is when account-based marketing and content syndication strategies are aligned into a single platform, the idea is to combine the two strategies to create a closed-loop, hyper-targeted approach to generate and nurture only the highest quality leads among that ICP. And really, when they’re working together, you’re going to see increased personalization, improved content ROI, enriched data, and really an enhanced nurture cycle throughout this whole customer journey.
– Christian Mudgett,
Sales And Strategic Partnerships Executive, DemandScience