Understand the relationship between content syndication and ABM (Account-Based Marketing) display advertising in this free MarketingProfs webinar and learn how these two strategies together can catapult your business to greater heights. As one robust approach, it enables businesses to expand their reach, engage with targeted accounts, and establish themselves as industry leaders, ultimately allowing B2B businesses to maximize their marketing efforts and drive better results. 

If you want to reach a wider audience but at the same time tap the right clients, it is time you look at these two together as one and leverage its synergy that delivers results. 

Content syndication is the process of distributing and promoting content across various platforms and channels to reach a larger audience. This can include sharing blog posts, articles, videos, or any other form of content on third-party websites, social media platforms, or through email newsletters. ABM advertising, on the other hand, is a strategy that allows businesses to target specific accounts or companies, rather than casting a wide net to reach a broader audience. 

On-Demand: Access Anytime!

Why: Understanding the relationship between these two strategies is crucial because it can significantly impact a B2B business’s marketing efforts.

  1. Enhanced reach 
  1. Enhanced targeting and personalization 
  1. Increased brand authority 
  1. Increased engagement and lead generation 
  1. Improved tracking and measurement 

Meet your Speakers:

Christian, Mudgett
Director of ABM Paid Media

Daniela, Christenakis
Director of Customer Experience