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Measurement is crucial for any marketing or advertising campaign to assess whether your investment paid off. Here are the need-to-know metrics that indicate if your campaign is working.
Read MoreIn B2B marketing, accurate data is essential for success. However, data quality can decline over time due to a range of factors, which can undermine your marketing strategies and goals. In today’s digital age, data is at the…
Read MoreEngage target accounts fast by combining the power of content syndication with the strategic efforts of account-based marketing.
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Measurement is crucial for any marketing or advertising campaign to assess whether your investment paid off. Here are…
Read MoreIn B2B marketing, accurate data is essential for success. However, data quality can decline over time due to…
Read MoreContent syndication is the act of republishing your content to other websites, introducing it to new audiences and…
Read MoreGrowth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get…
Read MoreMany marketers and sales people assume that inquiries and leads are one and the same, but in fact,…
Read MoreAt the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound…
Read MoreLead generation can be challenging for startup companies. As you build your business and its operations, you need…
Read MoreTo lead more users to your products, you need to create a showstopping landing page. To do this,…
Read MoreAccount-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets…
Read MoreTraditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture…
Read MoreIn recent years, marketing has come to rely on the input of big data in order to create…
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