Social media still reigns as one of the best sources of customers and sales. According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. That’s why presence on these platforms has become an indispensable tool. With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads.
Importance of Outbound Marketing Integration
While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. With so much content coming out every moment, virility will more likely miss than hit. This is why it is better to focus on marketing strategy, using social media ads to make sure your message reaches the right people at the right time.
While seeing your content go viral is exciting, it is not necessarily a long-term solution. Going viral is equivalent to having your 15 seconds of fame before people move on to the next interesting thing. On the other hand, while a properly produced social media marketing strategy doesn’t necessarily go viral, it helps you get to know your audience even more as the audience gets to know you as well. But for your campaign to even reach your audience, you need to be seen by them, and this can only be done by targeting your audience through ads.
Using Social Media Ads
The success of ads on social media can be influenced by a number of different factors, most of which are dependent on your unique company branding and style. To bring them to the fore, it is not enough just to post image ads nowadays and expect people to click and buy from you.
The varying ad formats available on social media can help you optimize your strategy and succeed in the pay-to-win game of social media marketing.
Just check on the table below:
Budgeting for Social Interaction
By now, you might be thinking that, yes, social media ads work, but you already have a social media manager posting for you and making sure to engage with your posts. Why do you need to burn more cash?
The answer is, you’re actually burning cash on your social media manager if you don’t have an ad to support his efforts. Why? Let’s look at the numbers. It takes time organically to build an audience, but an investment of $5 on one Facebook ad can reach 1,000 people. In one testimonial given by Lyfe Marketing, one company spent $519.87 in Facebook ads—and got more than $1,550 in sales.
What does this mean for you? If you integrate ads into your marketing strategy, here are the benefits you get, according to Toasted Collective co-founder Allen Finn:
- 77% more page fans
- 96% more page clicks
- 126% more page impressions
- 225% more post impressions
- 90% more fans reached
- 111% more friends of page fans reached
Companies like The House Outfit understand the importance of integrating ads with their overall marketing strategy. The company was able to make over £50,000 (US$70,960) in sales per month from Facebook and Instagram and 1,000 purchases directly from their ad campaigns.
Regardless of the size of your business, in this day and age where everyone is competing for attention on social media, spending on ads is fast becoming your best friend. Gone are the days where you create content and pray to the gods of social media that you will be seen and noticed. With ads helping you target the right audience, your social media marketing effort can now be heard through them.
Interested in receiving more strategic-based content like this? Subscribe to our blog!
Get the latest content from DemandScience in your inbox.
The Content Part of Content Syndication
A practical guide on how to create content for your content syndication campaigns.Read More
10 Tips for Choosing a CRM System
“My customers are my greatest assets.” Should be both mantra and battle cry for the modern business. In…Read More
Six Steps to Lead Generation Through LinkedIn
In just about any marketing space, content reigns king. It’s the main driver for top funnel leads, especially…Read More
6 B2B Content Types to Generate Quality Leads
In a 2014 study by Acquity Group, 94% of business buyers reported doing some form of online research…Read More
Data Collection Is Critical for Lead Generation
It’s no secret that marketers are constantly on the lookout for new business leads, since lead generation efforts…Read More
10 B2B Growth-Hacking Tactics for Lead Generation
Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get…Read More
PureIncubation Named to the 2016 BBJ Fast 50
Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA – The Boston Business Journal (BBJ) announced…Read More
An Inquiry vs. a Lead: What’s the Difference?
Many marketers and sales people assume that inquiries and leads are one and the same, but in fact,…Read More
Outbound vs Inbound Lead Generation Infographic
At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound…Read More