With so much digital information available at buyers’ fingertips, the B2B tech sales journey has become less of a vendor-driven process and more of a digitally dominant, customer-led course bending to the needs and preferences of its target consumers.
Given nearly 58% of companies purchase tech from at least seven different vendors, that’s a lot of independent research going on.
Check out the infographic below and learn even more eye-catching stats that highlight the growing influence of tech buyers on the B2B sales journey.
For even more insights, download DemandScience Benchmark Report: The B2B Tech Buyer’s Journey.
