Webinar Recap: Blueprint for Better B2B Prospecting 

Let’s face it: sales prospecting is hard. And if you’re finding it trickier than usual right now, you’re not alone—more than half of salespeople believe prospecting today is more difficult than it was five years ago. Each stage of the prospecting process is time consuming, and it can be hard to find enough hours in the day to find and prioritize the right prospects, let alone actually connect with them.

To help solve your prospecting problems, our “The Blueprint for Better Prospecting” webinar contains a three-step strategy for easier prospecting, including: 

• How to identify your ideal customer profile 
• How to create a lead qualification model 
• What to look for in an automated sales prospecting tool 

Hosted by DemandScience’s Sales Director, ABM, Christian Mudgett, and Jason Quan, Director, Klarity Solutions, in just 45 minutes you’ll learn how to take a more strategic approach to prospecting for a quicker, simpler, and more successful process. 

Watch the three short clips below to discover:

• How to enrich your customer profile using three sources of intent data 
• Why sales and marketing alignment is crucial for prospecting success. 
• How prospecting tools can save you both time and money. 

Alternatively, you can dive right in and check out the full webinar on-demand here. 

Intent data provides a richer view of who your customer is and how they behave online. Arming yourself with this information makes it easier to connect with prospects further down the funnel. You’ll have a better idea of where they hang out online and the type of outreach they’ll be most receptive to. The three types of intent data to consider are: 

• First-party intent data 
• Second-party data 
• Third-party data 

With both sales and marketing contributing to total revenue, it’s essential that these teams get along. Yet sales and marketing alignment still proves challenging for many B2B teams. Getting them to work together on a cross-functional lead qualification model can help to bridge the gap and make your prospecting more successful. That way, both sales and marketing deliver the same message to prospects, creating a consistent customer journey. For more details on how to do this, check out the full webinar. 

There are only 24 hours in a day, and just 8 or so in each working day. Therefore, it’s impossible to do it all on your own when it comes to prospecting. A b2b prospecting tool can be an incredible help, streamlining and accelerating prospecting to save both time and money. 

Watch the full webinar on-demand

For more prospecting insights from our in-house experts, Christian and Jason, plus a full three-step plan toward better sales prospecting, check out the full webinar on-demand today.