Search results for "building relationships":

Every sales rep knows the frustration of sorting through piles of prospective leads, and then still having to do all the work of actually attracting those leads

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When B2B tech vendors build and support a channel marketing program, there’s a lot to get right. They have to develop clear rules of engagement to avoid conflicts, create enablement tools and education programs to help partners succeed, and align incentives with the business value their resellers deliver.   Getting this channel partner communication right requires […]

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Acquiring new clients has always been vital for businesses looking to expand their operations. However, there are other goals that companies should focus on. Businesses should also prioritize customer retention. It’s not just an additional component of a business strategy; it’s a crucial foundation for achieving steady growth and lasting success.  Turning leads into customers […]

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You’ve probably heard the phrase “Content is King” more times than you can count. But have you ever stopped to ponder the actual reasons why? Content marketing is one of the most effective ways to reach and engage with your audience online. According to the Content Marketing Institute, content marketing costs 62% less than traditional […]

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In the competitive B2B sector, understanding and targeting your ideal customer profile is key to driving growth. Lead generation is crucial—not just to attract visitors to your site, but to draw in the right prospects, engage them meaningfully, and convert them into valuable leads.   Here’s why it matters: In a marketplace overflowing with options […]

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The traditional approach to B2B sales has been all about relationship-building and one-to-one communication. And while the new capabilities of generative AI will never replace human relationships, sales leaders believe a paradigm shift is coming.   McKinsey reports that 90% of commercial leaders expect to use generative AI solutions “often” over the next two years, and says […]

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How Marketers Are Offsetting Low Booth Visitation Conferences have long been a staple of the tech world, offering a place for companies to showcase their solutions, network with industry peers, and generate valuable marketing leads. However, in recent times, the landscape of conferences has been undergoing a significant transformation. Budget constraints have led to a […]

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Account-based marketing, or ABM, is one of the most widely adopted B2B marketing strategies — according to Demand Gen Report, 98% of marketers already use or are planning to use an ABM strategy. And content syndication is, according to research from Activate Marketing, the fastest-growing channel for B2B tech marketers.   But other than their popularity, what do these two strategies […]

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Think of B2B data as the foundation for all your sales prospecting activities. The more accurate, high-quality B2B data you have on hand, the stronger and more impactful your prospecting efforts will be. On the flip side, if your data quality isn’t up to snuff, whether it’s invalid, out of date, or non-compliant, your prospecting […]

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Considering all the benefits content syndication brings to your business—namely, its ability to increase brand reach, generate quality leads, and drive valuable marketing revenue—it’s understandable more and more B2B marketers now put content syndication at the forefront of their lead generation strategy.  But what about the investment factor? How much marketing spend does it really take to […]

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