Intent data has rapidly emerged as the fastest-growing data category across the market, used to enhance lead generation, speed the sales cycle, and increase overall conversion. 

And it’s easy to understand this accelerated growth—17% of B2B sales and marketing professionals report improving their lead conversion rate by 30% by using intent data.

To uncover more stats like these, we recently recommissioned a survey originally published in January 2021 to get an updated view as to how exactly B2B sales and marketing teams are leveraging intent data.

Check out the infographic below to discover some of the key insights we discovered in this brand-new look at intent data for 2022.

For even more insights, make sure to download DemandScience Benchmark Report: Intent Data Trends: 2022 Edition.

Intent Data Trends: 2022 Edition